Digital Advertising Ecosystem. Web dsp is a software that automates online ad inventory and buying, helping advertisers manage multiple ad exchanges. Web iab and pwc have conducted interviews with approximately 20 thought leaders within the digital advertising ecosystem who have provided consensus around.

Web dsp is a software that automates online ad inventory and buying, helping advertisers manage multiple ad exchanges. Digital advertising has been around for a couple of decades, but it’s far from mature. This latest update severely impacts the tracking activities of apps and websites.